Media & Immersive eXperience Center

Design Strategy

Recent draws to push-button exhibits, touch screens and animatronics kicked off the discussion of the project’s possibilities – upon further exploration, the interpretive strategy leaned ‘low tech’ toward the direct interaction between craftsman as storyteller and visitor as active participant in the model making process. Arrived from a sloped walkway from the park’s entry, the Model RR Building sits among full-scale train cars and restored depots in the previously under-utilized South Plaza area. Taking its cues from historic train sheds with open structure, generous overhangs, abundant natural light and elevated walkways, the interior experience reveals (3) 1,500sf model railroads, all of different scales (O, HO, N). Each display is discovered from the entrance gallery adjacent to a covered outdoor gathering space. Certified as LEED Gold, the project’s sustainable initiatives include photovoltaic solar panels, underground ductwork, an energy recovery system, use of local and recycled materials throughout. Visitor numbers have grown 4 fold since the building’s opening in 2010.