Media & Immersive eXperience Center

Design Strategy

The plan overlays the new program onto two connected buildings: a 1950’s two-story structure with a basement to the south and 1970’s two story structure to the north The adaptive reuse project required significant structural modifications, systems upgrades and accessibility adjustments ahead of new walls, systems and finishes. The new environment seamlessly connected both structures, provided for the permeation of city views and natural light, improved wayfinding and multiple gathering zones. It also allowed for the occupancy of a significant portion of the overall square footage of the buildings, spread out among the three levels. New spaces include medical facilities, offices, and conference rooms; break rooms and other support spaces. The Parson’s Center for Health and Wellness boasts a new prominence along the city’s central corridor and a welcoming presence for the community at large.